All dates are subject to change.

January

January 5th: Luvmilk re-opens at 3PM ET. (We're open early in 2026!)
January 26th: Luvmilk's birthday! Luvmilk turns 11 in 2026

February

February 1st: Cupid's Arrow event begins at 3PM ET.
February 28th: Winter Catalog scents are removed at 3PM ET.

March

March 1st: Spring Catalog scents become available at 3PM ET.
March 14th: Cupid's Arrow event ends at 3PM ET. 

April

April 1st: Bunny Egg Hunt event begins at 3PM ET; 'Aha'aina, Holoholo, and Mele'Oli scents are available.
April 20th: Milky's birthday! 
April 30th: Bunny Egg Hunt event ends at 3PM ET; 'Aha'aina, Holoholo, and Mele'Oli scents are removed.

May

May 31st: Spring Catalog scents are removed at 3PM ET.

June

June 1st: Summer Catalog scents become available at 3PM ET; Achillean, Orphic, Quartz and Rainbow scents available.
June 30th: Achillean, Orphic, Quartz, and Rainbow scents are removed at 3PM ET.

July

July 1st: Akihabara ni Ikimashou, Garden Fairy, and Occult Beast scents become available at 3PM ET.
July 24th: Beast's birthday!
July 31st: Akihabara ni Ikimashou and Occult Beast scents are removed at 3PM ET.

August

August 31st: Garden Fairy and Summer Catalog scents are removed at 3PM ET.

September

September 1st: Autumn Catalog scents become available at 3PM ET; Monster Mash Begins! (Monster Mash date is tentative and may change.)

October

October 24th: Monster Mash ends at 3PM ET.

November

November 2nd: Milky Monday event begins at 3PM ET. 15% off or Free Shipping.
November 3rd: Milky Monday event ends at 3PM ET. Luvmilk is closed until Milky Monday orders are fulfilled.
November 30th: Autumn Catalog scents are removed at 3PM ET.

December

December 1st: Winter Catalog scents become available at 3PM ET.
December 13th: Luvmilk closes at 3PM ET until the new year. ​(This may be tentative for 2026.)